✦ DOOH Advertising — Reimagined

Your Customer Is Already Looking

Digital urinal billboard meets your favorite carnival game. Capture your target market as they take aim with verified impressions and measurable engagement.

For Advertisers For Venues
60s+
Avg. dwell time
100%
Verified impressions
0%
Skip rate
The Concept

Advertising that's impossible to ignore

The Golden Channel installs interactive game units inside the urinal — giving patrons something to engage with right at eye level. While they play, your ad runs on screen. No banner blindness. No skip button. No competition for attention.

After each session, players scan a QR code to check their score on the live leaderboard — creating a social loop that keeps your brand top-of-mind long after they've left the restroom.

The result: a closed-loop engagement cycle that delivers verified impressions, measurable interaction, and organic word-of-mouth — all in one unit.

Patron takes aim Interactive urinal sensors detect the target and gameplay begins
Ad content runs during play Targeted ads display on-screen — fully captive, fully engaged
Score posted to leaderboard Player scans QR code to see their rank — and encounters your ad again at the moment of highest engagement
Word-of-mouth spreads Players share their scores — your brand travels with them
For Advertisers

Advertising That Hits Different

The Golden Channel delivers a verified, captive audience with measurable engagement — and zero skip buttons.

Verified Impressions

Pay only for confirmed ad views, not estimates. Your ad hits twice — once during play, and again when the patron scans the QR code to check their score.

Captive Audience

You know exactly how long they're engaged. No scrolling away, no second screen, no competing notifications.

Real-Time Analytics

Live performance data per venue and per unit. Know what's working the moment it's working.

Targeted Placement

Match your ads to venue type, location, and demographic. Craft brewery crowd vs. sports bar crowd — your call.

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For Venues

Turn Your Restroom Into Revenue

A unit in your urinal earns you a share of ad revenue — with zero effort on your end. We handle everything. Your guests get a story to tell.

Boost Drink Sales

Taking aim encourages patrons to try again — which means heading back to the bar for another round. Fun drives purchases.

Revenue Sharing

Earn a share of ad revenue from every session. Passive income from a room you weren't monetizing.

Delight Your Customers

Give guests something genuinely memorable. The bar with the urinal game is the bar people come back to — and tell their friends about.

Easy Installation

We handle everything — install, maintenance, and content updates. Zero lift from your team.

Host a Unit Learn More
Simple by Design

Up and Running in Three Steps

From install to live analytics — the whole system works without any effort from your team.

1

Install

We install the unit inside the urinal in your venue — no disruption, no hassle.

2

Play

Guests interact with the game, see targeted ads, and compete on the live leaderboard.

3

Measure

Get real-time analytics on impressions and engagement — per unit, per venue, per campaign.

See the full explainer →
Get In Touch

Ready to Get Started?

Whether you're an advertiser looking for high-attention placements or a venue owner ready to unlock a new revenue stream — we'd love to talk.

info@thegoldenchannel.com